After the upheaval of the past few years, we’ve all settled back into our new normal. With adapted routines and fresh approaches to business in place, now is the time to focus on your team, brand, and company cohesiveness. Have you taken the time to consider how your brand messaging and culture are being perceived by prospective clients?
What are your team wearing when representing your brand? What are your team wearing for internal video meetings, strategic, marketing meetings, sales? Even more crucially, what are they wearing when meeting clients or potential clients via video call?
It is always important to ensure consistency and cohesiveness as a company. Regardless of whether the head office has become a Zoom Meeting Room or not, it is imperative that your team looks and feels united, confident and in charge.
Nearly every aspect of our jobs – from our daily meetings to the tools we use and the clothes we wear – has an impact on our level of engagement. Uniforms are a key piece of the engagement puzzle, reminding team members that they are part of a team and what that team represents. Uniforms also play a major role in determining each individual employee’s sense of pride and satisfaction in their work.
- Team uniforms promote your brand – If your corporate clothing features your brand logo or even your brand colours, you’re building recognition every time someone sees an employee wearing it. In a video call, it stands out even more! It is free advertising and is reinforcing your brand plan and objectives in the work environment.
- Team uniforms promote equality – Uniforms are a great equaliser. Your staff may occupy different levels in the chain of command, but when they are all dressed in the same uniform, there is a greater sense of team spirit. Uniforms also eliminate the stress of what to wear to work, reducing the pressure on team members to keep up appearances and spend an inordinate amount of personal money on clothing for work.
- Team uniforms promote loyalty – When your employees associate themselves with your brand, they are more likely to feel positive about it. By wearing your uniform or branded accessories, they become brand ambassadors. Team members will wake up each day and be reminded when getting dressed who they work for and what that represents. A good uniform will ensure employees are excited and motivated to get dressed, creating a feeling of team spirit and a sense of belonging.
There is, without doubt, a correlation between performance and dress. A thoughtless outfit equals lacklustre output, equals an underwhelming impression. Staff who take pride in their dress sense take pride in their work. An outfit can speak a thousand words, and when worn correctly by each of your staff, the message to each other, to clients and to the public is priceless.
