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Phoebe Netto

Phoebe Netto is the founder of Pure Public Relations, a PR firm for SMEs and not-for-profits, that focuses on outcomes, not output – it’s pure and simple. Pure Public Relations offers media relations, issues management and communication services, and has a reputation for securing excellent coverage for topics that are not obviously newsworthy and an impressive track record for issues management.

From the author

What to do if your small business is plunged into a crisis

All messaging should be designed to assure your staff, customers, and stakeholders and emphasise calm even in the midst ...

Why business leaders must learn to say no

By saying yes to everything, we become jacks of all trades and masters of none - although not easy to do, sometimes sayi...