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Nathan Sinnott

Nathan Sinnott - Inside Small Business

Changing it up: marketing and doing business in uncertain times

In these uncertain times SME owners need to find ways of doing business and servicing their customers in whatever way possible.

mobile marketing

The design and detail of mobile marketing

Effective mobile marketing involves close attention to the technical details, particularly site responsiveness and optimisation for mobile devices.

social media advertising

How social media advertising can help grow sales for small business

Social media advertising allows for a far more targeted campaign and greater engagement but by eschewing social media many small businesses are yet to…

Nathan Sinnott Newpath WEB

Ten reasons why eCommerce stores fail – Part 2

Pricing is a huge factor online with customers now able to compare prices from competing eCommerce stores.

Nathan Sinnott Newpath WEB

Ten reasons why eCommerce stores fail – Part 1

Making your contact information and product images available on your eCommerce store is a key steps on the path to success.

social media advertising

Eight tips for getting the most from a small AdWords budget

Shared AdWords budgets allow you to share your entire budget over multiple campaigns to help give them all a chance – this isn’t a widely used optio…

Nathan Sinnott Newpath WEB

How to improve your organic reach on Facebook – Part 2

It’s no secret that organic reach on Facebook has become somewhat of a blood sport. With this in mind, it’s now more important than ever to ensure…

social media advertising

How to improve your organic performance on Facebook – Part 1

You can tailor your desired reach based on user location, age, gender and interests to optimise your organic performance on Facebook.

Nathan Sinnott Newpath WEB

Straightforward SEO for small business – Part 3

If your budget allows it, AdWords can deliver quick results – they also helps shape your SEO efforts, offering insights and valuable information.

Nathan Sinnott Newpath WEB

Straightforward SEO for small business – Part 2

The world of SEO changes rapidly and Google updates it algorithm often – tactics that worked last year are now out of date and can damage a campaign…

Nathan Sinnott Newpath WEB

Straightforward SEO for small business – Part 1

SEO these days is very much about content marketing – a blog allows you to not only be seen as a thought leader in your field, but also creates a pl…

E-commerce - 10tips for a successful website

E-commerce – 10 tips for a successful website

Build the site that succeeds – 10 top tips to boost your chances of e-commerce success.

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