User Image

Nathan Sinnott

Nathan Sinnott is a tech geek and entrepreneur. He's the CEO of full-service digital agency newpathweb.com and investor in a handful of other businesses and start-ups. Nathan loves scuba diving, surfing and volunteering for an Australian wildlife foundation, rescuing injured native wildlife.

From the author

well-being, workplace health

Six steps to help you build a successful workplace health and wellbeing program

The recent findings that depression and anxiety are the leading cause of sickness and long-term incapacity should be a m...
web traffic

Traffic, leads, and conversions – interpreting the data

The value of the website traffic is found by looking at the context: who is visiting your website, where they are coming...

Changing it up: marketing and doing business in uncertain times

In these uncertain times SME owners need to find ways of doing business and servicing their customers in whatever way p...
mobile marketing, online

The design and detail of mobile marketing

Effective mobile marketing involves close attention to the technical details, particularly site responsiveness and optim...
social media advertising

How social media advertising can help grow sales for small business

Social media advertising allows for a far more targeted campaign and greater engagement but by eschewing social media ma...
social media advertising

Ten reasons why eCommerce stores fail – Part 2

Pricing is a huge factor online with customers now able to compare prices from competing eCommerce stores.
social media advertising

Ten reasons why eCommerce stores fail – Part 1

Making your contact information and product images available on your eCommerce store is a key steps on the path to succe...
social media advertising

Eight tips for getting the most from a small AdWords budget

Shared AdWords budgets allow you to share your entire budget over multiple campaigns to help give them all a chance – th...
social media advertising

How to improve your organic reach on Facebook – Part 2

It’s no secret that organic reach on Facebook has become somewhat of a blood sport. With this in mind, it’s now more imp...
social media advertising

How to improve your organic performance on Facebook – Part 1

You can tailor your desired reach based on user location, age, gender and interests to optimise your organic performance...