User Image

Michael Haynes

Michael Haynes is a B2B Business Growth Specialist. He is the founder and principal consultant of his company, Listen Innovate Grow. Michael’s focus and passion are empowering SMEs to use buyer-driven approaches to acquire and retain business clients and achieve the growth and impact they seek. Michael has over 23 years’ experience working with companies ranging across a variety of industries including Professional Services, IT, Telecommunications. He is also the B2B Go to Market Specialist for the Australian Trade and Investment Commission’s International Landing Pad Start-up Program. He is based in Sydney but works with clients globally. Michael is the author of Listen Innovate Grow: A Guidebook for SMEs and Start-Ups to Acquire and Grow Business (B2B) Customers

From the author

new norm

Three B2B strategies to grow your SME on a shoestring budget

With the financial challenges facing SMEs, it's good to know there are minimal-cost strategies they can implement to ach...
B2B Expo 2107, B2B eCommerce

The four essential steps to strategy execution in B2B

B2B sales strategies must into account who are the key decision-makers, their priorities, their expectations and how the...

The top priority to drive your SME’s B2B sales, recovery and growth

Your B2B sales and marketing teams should be working together to assess buyer needs and determine the buyer enablement t...
B2B Expo 2107, B2B eCommerce

Setting the course to succeed in a new B2B reality

Despite the volatility and uncertainty, there are significant opportunities within B2B markets for SMEs to be able to re...

B2B SMEs: it’s time to refocus, reignite, and rise

B2B businesses should take this opportunity to plan ahead as to how they can achieve growth in the "new normal" business...
post-pandemic planning

Seven steps to B2B post-pandemic planning

In order for the business to not only survive but thrive in this new environment, it is vital for the business owner to ...
new norm

The state of B2B buying in the “new norm”: what SMEs must know to succeed

Despite the volatility and uncertainty, many are businesses are upping their B2B spend in this "new norm" to help them g...