From the author
Personalise to profit – creating a personal user experience is the key to success for SME websites
Location-based personalisation will change a visitor’s experience based on where they are, making a site more comfortabl...
How Gen Z is informing SMEs’ digital strategies
The demands of Gen Z mean that digital interactions across the customer journey must be powered by responsive, modern te...
Three ways SMEs can fall in love with their Valentine’s Day sales
SME owners wanting a share of lucrative Valentine’s Day mobile sales must ensure their online offering provides the best...
Are scammers targeting your website?
Be wary of all your emails - even if they look legit they may be from scammers who are out to jeopardise your online se...
Top tips for improving your website loading speed
The basic technology and software installed on your server is a main driver of website loading speed.
Four tips for small businesses trying to win over Generation Z
Too many brands are overlooking Generating Z in their marketing and sales strategies despite the fact that these young p...
Failure isn’t fatal…it’s necessary
Innovation is non-linear and will always be accompanied by failure - setbacks and short-term failings must be viewed as ...