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Katrina McCarter

Katrina McCarter is a marketing and partnerships strategist. She is founder of Partnership Mastery and Marketing to Mums, and works with small-business owners and entrepreneurs to accelerate their path to success. With more than two decades sales and marketing experience, Katrina is known for two superpowers: partnerships and marketing to a female audience. She is an award-winning international speaker, bestselling author and business mentor. Connect with Katrina at [email protected]

From the author

A problem shared is a problem halved

Partnerships see two or more businesses joining forces to create something great, then having the flexibility to step ba...

Iso insights

Mothers used the iso slow-down to critically re-evaluate their lives - what was working, what wasn’t - and to set new go...

Why experiential marketing is good for your small business

Experiential marketing allows small businesses to create unique, fun, and memorable moments that are more effective and ...

How Australian brands are failing mothers

Mothers are often misunderstood and undervalued as customers by brands who are, therefore, often unsuccessful in marketi...