Katrina McCarter
Katrina McCarter is a marketing and partnerships strategist. She is founder of Partnership Mastery and Marketing to Mums, and works with small-business owners and entrepreneurs to accelerate their path to success. With more than two decades sales and marketing experience, Katrina is known for two superpowers: partnerships and marketing to a female audience. She is an award-winning international speaker, bestselling author and business mentor. Connect with Katrina at [email protected].
From the author
The three ways a hike changed my business forever
The value of completely disengaging from work for periods of time is that it can significantly increase creativity and d...
Jul 11, 2022
Three ways to deliver an exceptional customer experience
All small-business owners should be investing regular time every week, if not daily, interacting with their customers or...
Nov 22, 2021
The smartest way to grow your business in 2021
Partnerships flourished amid the shrinking advertising budgets of the COVID-19 pandemic and are being seen more as integ...
Jul 12, 2021
A problem shared is a problem halved
Partnerships see two or more businesses joining forces to create something great, then having the flexibility to step ba...
May 28, 2021
Iso insights
Mothers used the iso slow-down to critically re-evaluate their lives - what was working, what wasn’t - and to set new go...
Jan 7, 2021
Why experiential marketing is good for your small business
Experiential marketing allows small businesses to create unique, fun, and memorable moments that are more effective and ...
Dec 10, 2019
How Australian brands are failing mothers
Mothers are often misunderstood and undervalued as customers by brands who are, therefore, often unsuccessful in marketi...
Aug 8, 2018