From the author
Personalisation in the next wave of automation
Personalising messages has made automation more "human", helping businesses engage their market more effectively.
Automate it
Marketing automation allows you to use the latest tech to streamline your lead generation, nurturing the customer lifecy...
Five simple ways to build continuous improvement in your business
Before you go racing off to to look for improvement in all areas of your business and raising your sales target, it’s a ...
What are you offering for your funnel?
The best sales funnel allows you not just to sell to a prospect but also helps maximise those conversions.
Why working with clients you hate is a terrible business strategy
It is not sound business strategy to persevere with clients who only cause undue stress and problems that will negativel...