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Darrell Hardidge

Darrell Hardidge - Inside Small Business

Why it’s important to be proactive rather than reactive

If you obssess over your customers and not your competitors and are proactive in understanding them, you are at an advantageous position.


How to boost your client conversion rate

Avoid spending money generating more leads until you master the conversion rates of the market your business has an opportunity in.

prices drop

Why dropping your prices is a recipe for disaster

When is the last time you can remember the store-wide Apple sale? You can’t, – their quality and reputation means they don’t need to discount their pr…

Client loyalty is the only thing you can count on

In a challenging economy, combining the practices of the past with today’s technology provides an advantage in building client loyalty.

Five customer service mistakes that drive us crazy

Most customer service complaints can easily be avoided in the first place if you focus was on the outcome rather than just doing what has to be done “…

The great myth of customer satisfaction

Customer satisfaction is not enough – you need to be truly appreciated to generate a loyal following.


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