For this week’s feature, we are talking to Jason Tleige, the entrepreneur behind the haircare brand Lil J Haircare. A veteran in the haircare industry, Jason started the brand in 2022, responding to a need in the market for effective, natural, and affordable haircare solutions. Since then, Lil J Haircare has made its name in the market for creating vegan and cruelty-free haircare products that are designed to enhance natural beauty while maintaining ethical standards.
SB: What inspired you to start Lil J Haircare?
JT: After 20 years in the hair industry, I noticed a common frustration among clients – lengthy treatments that required waiting around in the shower. This inspired me to create Lil J Haircare – products that are not only easy to use but also all natural. Our treatments are designed to be applied before you step into the shower, saving you time and effort. I was also motivated by the need for clean, gentle products free from harsh chemicals, catering to those who prioritise their hair and scalp health with natural ingredients.
ISB: Why is it important for you that the market has access to vegan and cruelty-free haircare products?
JT: The importance of vegan and cruelty-free products stems from a deep commitment to ethical practices. It’s all about loving our furry friends and keeping things cruelty-free! We believe in kindness, which is why our products are 100 per cent vegan and never tested on animals. Testing products on animals is not only cruel but also unnecessary. At Lil J Haircare, we’re proud to offer vegan and cruelty-free products that align with these values, making it easier for those who share this commitment to find high-quality, ethical haircare solutions. Our goal is to make sure that you can pamper your hair guilt-free. Because if you’re going to look fabulous, why not do it in a way that’s kind to every living being.
ISB: With regard to its haircare properties, what makes Lil J Haircare stand out from the competition?
JT: Lil J Haircare stands out by focusing on inclusivity and natural goodness. Our products are meticulously crafted for various hair types, using only natural ingredients, and avoiding harsh chemicals. We’ve also taken care to address sensitive scalps and bodies. Before launching, we tested our products with family, friends, and salon professionals to ensure they meet the highest standards. This thorough approach ensures our products not only deliver exceptional results but also cater to a diverse range of haircare needs. So, whether you’ve got curls, waves, or straight locks, you’re in for a treat with our thoughtfully designed, feel-good treatments.
ISB: Can you share the other efforts your business is doing to promote sustainability?
JT: At Lil J Haircare, sustainability is a core value. We’re committed to eco-friendly practices, using packaging made from recyclable and biodegradable materials. We’re dedicated to not only creating high-quality haircare products but also to promoting a greener, cleaner planet for our customers and future generations.
ISB: What is your vision for Lil J Haircare in the next couple of years?
JT: My vision for Lil J Haircare is to expand our product line, continually offering safe, gentle, and innovative solutions for our customers. I aim to increase our presence in salons and stores, making it easier for our Lil J Clan to access our products. By growing our reach, we hope to touch more lives with our commitment to high-quality, ethical haircare.
ISB: What would be the most important advice you can share with someone who aspires to bring their business idea to life?
JT: My most important advice for aspiring entrepreneurs is to just do it! Take the plunge and pursue your idea with confidence. Whether it’s in haircare, beauty, or any other field, don’t let fear hold you back. The key is to learn from every experience and keep refining your approach. Embrace the journey of growth and persistence. Like me, you’ll find that continuous learning and resilience are crucial to turning your vision into reality.
