Australia’s first B2B sharing marketplace launched

Collaborate Corporation Limited, the Australian operator of online peer-to-peer rental platforms DriveMyCar and MyCaravan, has officially launched Mobilise, a peer-to-peer sharing marketplace which enables businesses to safely and efficiently hire out their idle equipment to businesses and individual that are seeking temporary access to a wide range of items.

Mobilise is the first platform offering exclusively business to business hiring, with equipment available for building, construction, events, farming, and more. By harnessing the sharing economy, Mobilise enables better use of under-utilised assets and creates previously untapped value for businesses and the economy.

Mobilise covers the entire sharing process, including facilitating marketing of the products through an online marketplace, verifying potential hirer’s through Collaborate’s proprietary PeerPass technology, collecting payments and ensuring that hired equipment is covered by insurance.

The platform has launched in association with Aon, a global professional services firm providing a broad range of risk, retirement and health solutions. Aon has created a unique insurance product specifically for Mobilise to provide coverage for equipment whilst on hire.

The online sharing marketplace will initially focus on the building and construction industries, due to the strong supply and demand drivers in this market, and will further expand to include additional categories in 2018.

How it works

Anyone can search Mobilise for the items they need, and hire them online. They will be able to filter by category and location and the items available will range from everyday tools up to more sophisticated industrial and construction equipment. Owners of assets may simply list their items for hire and take advantage of the insurance, hire agreements and hirer verification processes provided by the platform.

Rob Rattray, General Manager of Mobilise, said, “Every day, billions of dollars’ worth of assets, from tools, to furniture, cleaning materials and even space, remain under-utilised. Owners must choose between either incurring the ongoing cost of ownership, or selling the assets, potentially for a loss.

“Rather than buying new assets, Mobilise is unlocking the power of the sharing economy by allowing businesses to access items at an affordable price on an as-needed basis. Simultaneously, we’re giving businesses the opportunity to make money from their assets, which would otherwise be sitting idle and depreciating in value.”

Lambros Lambrou, CEO of Aon Risk Solutions, said, “As the sharing economy continues to evolve, trust becomes a key element in addressing the new and emerging risks it presents – and insurance plays a big part in this.

“With our association with Collaborate, Aon has worked closely with the insurance market to create a new and innovative insurance proposition that protects owners’ interests in their assets and enhances the trust and functionality of the Mobilise platform.

“Through Mobilise and together with our clients, we are embracing the opportunities the sharing economy has to offer, providing us with a competitive edge in the marketplace.”

Chris Noone, CEO of Collaborate Corporation, added, “We have the experience and success in creating similar marketplaces like DriveMyCar and MyCaravan, so the next step for us was to extend that offering to a wider range of assets for individuals and for businesses.

“We are very excited to deliver the first viable online platform capable of unlocking the enormous latent potential of under-utilised assets. Through Mobilise we anticipate unlocking opportunities that can increase productivity and deliver growth to businesses and the economy as a whole.”

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