AusMumpreneur Emerging Business 2016 Award winner revealed

The light bulb moment of the AusMumpreneur was the outcome of flying and using an in-flight bassinet with a very distracted and overtired baby. Emma used masking tape and a sheet to try and create an in-flight canopy for her baby.

Emma Lovell, creator and director, of Fly Babee, has won the AusMumpreneur Gold Award for Emerging Business 2016.

Emma says, “I am so thrilled to win this award. It recognises how far I have come in a short space of time. Emerging. I actually feel like a caterpillar – over time, through my business journey and all the hard work, feeding myself knowledge – I have now become a butterfly.”

The AusMumpreneur’s light bulb moment was the outcome of flying and using an in-flight bassinet with a very distracted and overtired baby. She used masking tape and a sheet to try and create an in-flight canopy for her baby. She also grew frustrated when the blanket covering her daughter’s pram would fly off, fall off or get pulled off. Fly Babee is the solution to trying to get a tired baby to sleep on a plane or when out and about with one’s pram.

Lovell appeared on Shark Tank and courageously won over investor Ms Janine Allis, of Boost Juice fame.

Emma hopes that Fly Babee ensures that outings and travel with a baby or toddler enhance peace for your family. She knows first-hand that a sleeping baby is a happy baby and that when a baby sleeps, parents are relaxed and happy too!

She has also recently created a Facebook page called Mumsomnia, which connects and supports mothers with young children. The Facebook page aims to connect like-minded mothers online with the goal of taking the conversation offline in order to create meaningful friendships.

Here are Emma’s top three tips for budding entrepreneurs:

  • Understand that you cannot do everything. Look at what you are capable of doing and outsource the rest so that you can focus on your business.
  • To be a successful entrepreneur you need a lot of patience, focus, tenacity and a huge amount of belief in yourself.
  • End every day with a written to do list for the following day.

Inside Small Business