I’ve been in business for as long as I can remember. When I was 20 I started my first educational toy store and tutoring centre. I followed the traditional business model of working hard and to build business hiring more staff to be able to deliver services to more people.
This grew, and I started opening multiple tutoring centres, and then converted into a franchise, when I was 27. According to most business standards, my franchise system was incredibly successful and in under five years I opened 35 locations across Australia.
Although I’d spent a lot of my life doing personal development and trying to be an awesome business woman live and epic life that was less ordinary, I got myself into the situation where I woke up one day and realised I’d done everything that I had been told to do but it totally wasn’t what I thought it would be. We’ve all been there at some point in our lives, right?
I got married to a great man, I had children, I worked really hard, I ran a successful business…but what it left me with was complete burnout, and I was absolutely exhausted from working 12 hour days, and having the responsibility of staff sitting on my shoulders. So, I made the decision in 2016 to sell my company and then I was faced with the big question “Who even am I?”. I didn’t know what to do with my life. I needed to completely reinvent who I am and started to question everything that I had been taught, up until that point.
What I wanted was to be able to have a life where I could have great relationships, good health, freedom and to do work that mattered.
I accidentally tripped and fell into the world of online courses. After the sale of my business, we decided to take a break from life in general and we travelled around the world for a year with my husband and two children, travelling to 28 different countries.
While I was travelling I was doing some business coaching for other service-based business owners that wanted to build and sell their companies but what I found throughout that process was that so much of what I was saying was repeatable. And so instead of charging private coaching rates, and repeating myself again and again, I put some of that content into an online programme and that way I could leverage my time and my clients time, so much better.
I did my first ever course launch from a beautiful villa on a hilltop in Thailand, and in that one week of launch I made $11,000.
While that’s a small amount when we’re talking about million-dollar micro businesses, that was the moment that I knew that this was going to be a million-dollar business.
Throughout my 14 years of business, I knew the work that it took to produce those results. Whilst under no circumstances is running online courses passive income, it is extremely leveraged and extremely scalable, and I knew that I could help people all across the world by helping them to package their expertise into online courses.
It’s been three years since that moment, and I have helped hundreds of people be able to get their unique knowledge and life experience and what they are passionate about and what they’re really good at, and package that into a product that they can then sell to people, to help pass on their knowledge and shortcut success for somebody else.
The online course world is incredibly accessible. You can access a global market so quickly and so simply by sharing what you know. Since the pandemic has hit the receptiveness to online courses has only gone up, and continues to thrive. Now I get to run a business that gives me so much freedom and flexibility and allows me to have both a life that I love, and a business that I love.
I get up every day and I am so grateful that I get to do such impactful work that makes such a difference in so many people’s lives. That has a trickle effect, because then they are also making a difference in so many people’s lives and that is something that I’m totally here for.