It is natural for start-ups to be laser-focused on honing their products to make them as alluring to customers as they can be, but research shows the sooner you start thinking about your customers and investing in a customer experience (CX) strategy, the better off you’ll be.
While there is no magic, guaranteed formula for business success, research suggests tangible benefits in providing better customer experiences. Zendesk’s Start-up CX Benchmark Report 2020 showed a clear link between better customer experiences (CX) and faster growth, yet less than a third of start-up founders had a customer support strategy in place.
The report, which surveyed more than 4400 start-ups globally, revealed that start-up success stories have one thing in common: the ability to provide more holistic support to customers from the beginning.
As we face a radically different future, here are three CX best practices every start-up can adopt to set themselves up for success:
Putting in place these CX best practices from day one would provide the much-needed runway for start-ups to thrive. With these steps combined, you can achieve shorter resolution time, deliver better team efficiency, and offer more options for your customers to find the support they are looking for. In doing so, you’re not only offering products and services your customers will love, but an experience that will keep them coming back again and again.
Steve Bray, Regional Vice President for Sales – Australia and New Zealand, Zendesk