When it comes to the COVID-19 health situation, for many small businesses there is a sense of unrest and there is an element of fear of not knowing what impact this could have on small businesses across many industries. The swift response to the Federal Government’s advice to ban events with over 500 attendees has seen unprecedented closures, sports games played behind closed doors and supplies delayed and stores out of stock.
And whilst we don’t know when business will return to norma, there are plenty of ways to keep customer trust and loyalty during this time. There are also ways to protect you and your business should clients cancel or reschedule due to the current situation.
It is important to let your followers and customer base know how your business will deal with the current situation and what precautionary measures you’re taking.
An important announcement highlighting this and published on your website, as an email and/ or on your social media is a good way to do this.
In this announcement you should highlight the following:
Please note that this is a guide on how to communicate to your customers effectively. If you do have to deal with COVID-19 directly through your business, it is important to speak to the proper authorities for their recommendations and advice on this health matter and tailor your response and plan accordingly.
Demelza Leonard, digital marketing and social media expert