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Will Drysdale

Will Drysdale is APAC Sales Manager for ActiveCampaign with responsibility for expanding sales and market momentum for the company’s category-defining Customer Experience Automation Platform (CXA) which combines email marketing, marketing automation and CRM for powerful segmentation and personalisation across social, email, messaging, chat and text. Will previously worked at MYOB for seven years in several management roles, including Regional Sales Manager – Northern Australia and Senior Territory Sales Manager. He also worked at ASI Solutions as Account Manager.

From the author

CX, success, personal experience

Avoiding the unpleasant aftertaste: why it’s critical to keep investing in CX after you’ve made a sale

A great instore experience and an on-time delivery is wasted if something goes awry later and your customer doesn’t feel...