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Tom Wright

Tom Wright is the Founder and CEO of Cascade, a strategy execution platform that enables companies to transform strategies into action and visions into reality. From building the world's fastest Formula 1 car to rolling out the COVID-19 vaccine, Cascade is used by thousands of the most ambitious teams to drive meaningful business outcomes. Prior to Cascade, Tom worked for over nine years in financial services in senior-management roles for large players like HSBC and Bank of America. This was where he realised the huge disconnect between how organisations talk about strategy and the way in, which they actually operate.

From the author

recessions

How small businesses can survive with the recession looming

In a recession it's wise to cut strategies or campaigns that aren't 'proven' from your budget, and leave things that you...
Tom Wright Search Optics

Why digital presence is different from digital experience

Once a digital strategy is in place, you need to continue investing in evolving and updating systems as new technology c...