Sam Trattles has built a career around negotiating through marketing, brand, and sponsorship roles over the last 20 years. In her business, Other Side of the Table, Sam builds negotiation capability and confidence in your people, by creating negotiation strategies that deliver positive business results. As a commercial deals negotiator, Sam loves negotiating, writing the book on it “I Love Negotiating: Change your thinking and learn to get what you want”. Sam has negotiated, leveraged, and delivered partnerships worth more than $450M in deals across industries including sport, music, the arts, not-for-profit, and grass roots. Sam is a straight shooter, she is practical and likes to share her knowledge to help others learn to love negotiating (or at least, not to hate it).