Paul Waddy is an award-winning eCommerce expert, strategic advisor and coach, working with some of the biggest brands in ecommerce. Currently, Paul's clients are turning over more than $500 million a year in online sales. Paul is also the global best-selling author of 'Shopify for Dummies', which reached number one in the retail category in Amazon USA, and 'Selling Online for Dummies'. Most recently Paul turned his attention to helping small businesses with the launch of Learn eCommerce, a digital platform offering on-demand courses designed to help anyone build a profitable online business from the ground-up in under 90 days.
