From the author
Finding success on social media
Social media is a broadcast and conversational medium - you have to engage with your followers, respond to comments and ...
Responding to a crisis on social media in five simple steps
A social media crisis can put a lot of pressure on the company and, therefore, needs a deliberate and thoughtful respons...
Facebook advertising 101 for small business
Facebook advertising offers several objectives so ask yourself what do you want people to do when they see your ads?