Kit Yau

With over 19 years of experience in marketing, communications, and business strategy, Kit Yau has led go-to-market initiatives across the FMCG, technology, and fashion industries, working with global brands such as L’Oréal, P&G, and Apple Inc.. For more than six years at Alibaba and AliExpress, Kit has helped Australian and New Zealand businesses navigate global markets and expand locally. Kit collaborates with government trade agencies and industry bodies to foster trade opportunities, support digital transformation, and drive business growth. With expertise in branding, digital marketing, and event management, Kit develops innovative strategies that connect businesses with new opportunities and strengthen market positioning.