Jerome Fu is the Global Marketing and eCommerce Manager at Australian NaturalCare (ANC). With 15 years’ experience in business strategy planning, account management, marketing and customer relationship improvement, Jerome is driven and passionate about anything he sets his mind to. For the past six years, Jerome’s focus has been on cross-border business, marketing and branding. Prior to his work in China, Jerome was the General Manager of Lotus, a major supermarket chain in China with more than 100 stores across the country. He has also worked closely with 500 fortune companies such as P&G, Nestle and Coca-Cola, businesses with a total portfolio worth 80 million USD per annum. Jerome holds a Masters of Business Administration and a Bachelor’s Degree in Law.