James is a digital commerce innovator and thought leader with a deep passion for driving business success from digital commerce ecosystems. With more than 20 years of experience as a solutions architect, James’ digital retail experiences have given him a comprehensive understanding of every challenge facing businesses, and opportunities that exist within them. He also has extensive knowledge in omnichannel marketing and
bricks-and-click businesses. James has also expanded his repertoire as Program Lead at Skill Finder, a free to access marketplace that has over 3200 courses for SMEs.
