Jake Yap is a serial entrepreneur and the co-founder of Lifely, a successful eCommerce brand offering high-quality and on-trend furniture, homewares and mattress in a box options. His first foray into the world of furniture was with the launch of E-Living in 2016 with his brother Chris. At the age of 24, Jake and his brother had built an eight-figure business in just three years, with Lifely set to be bigger than the last. Jake's mission is to create a world where consumers no matter their social and financial status are able to afford living in their dream home.
