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Geoff Cooper

Geoff Cooper has over 30 years' experience in senior management, business development, and sales and marketing roles with both large and small companies. From Information Technology, Technical Systems Engineering, through senior level regional appointments, to CEO of an Australian software company, he has a broad range of experience and expertise to draw upon. As CEO of Mastersoft Systems, Geoff engineered a successful business restructure, resurrecting company results and shareholder gains. During his 20 years at Amdahl Corporation he managed operations in Australia, Thailand, and South-East Asia and was seconded to Headquarters in California. Currently, Geoff operates his own consulting business (Quantum) to leverage sales and marketing activities, including building strategic value of client websites and internet marketing.

From the author

How small businesses can square up to the big guys in the staff poaching game

The impact of losing staff on a small business is much bigger than that of a large organisation but that does not mean s...