Brent Smart is CMO of IAG, the Australian insurance giant with leading brands including NRMA and CGU. Previously Brent spent 20 years in the advertising business, rising to CEO of Saatchi & Saatchi New York.
When Brent joined IAG in 2017, NRMA Insurance was ranked the 36th strongest brand in Australia, now it is the fifth strongest and winner of the highest effectiveness award the Grand Effie. According to Mark Ritson in The Australian, "NRMA Insurance is not just a fantastic Australian case study, it could be taught at Harvard or Stanford and positions Brent Smart as the best and most accomplished CMO in Australia and one of the best in the world".
