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Benjamin Kassel

With global experience in digital marketing and logistics, Benjamin Kassel launched Pretty Green as online food hamper business in 2019. The business highlighted the demand for fast and free delivery, locally produced products, and sustainable options and operations. Determined to create a bigger impact for locally produced brands, Benjamin has evolved Pretty Green into a digital-first supermarket based on these principles.

From the author


Why I launched my business during COVID lockdown

Business owners and start-ups should analyse what is happening in their related industries around the world, rather than...