From the author
Six steps to making customers raving fans
Building a base of raving fans is about understanding your customers, delivering on your promises, and staying true to w...
Four mistakes I made when starting a business
From jumping the gun to choosing the worst possible business partner, here are four mistakes I made.
The five skills entrepreneurs need to succeed in 2024
Finding a unique value proposition usually involves a new way of segmenting the market - often, a novel value propositio...
Why there’s never a perfect time to start a business
Lack of financing or investors can be a significant factor in the failure of a business, with 47 per cent of start-up fa...
The hidden and the overlooked
Keen to get the start-up established, the entrepreneur can quickly find that the sense of urgency that took the venture ...
The five habits of successful people post COVID
There is no seeking safe places for the successful, they will break out at the earliest opportunity with a new or revise...
Five networking tips when you’re feeling rusty
While it is important to learn at your pace, it is also crucial to get out as fast as you can so that others don't relea...
The key to successful shoestring start-ups
For start-ups that are high on ideas but low on cash, these tips can help them get closer to being considered real compe...
Freelancers or salaried staff? How to determine your hiring needs
There are pros and cons of taking on either salaried employees or independent contractors, and it's important businesses...
Passion before profit – why start-ups need to lead from the heart
Jeff Bezos once said, "One of the huge mistakes people make is that they try to force an interest on themselves. You don...