For many businesses, finding a new and effective way to communicate with your customers is always top of mind. And with new technologies like SMS marketing, getting in touch with your customers is now becoming even easier. Read on to see what makes SMS marketing different and how it can help grow your business.
What is SMS marketing?
SMS marketing is a new way to communicate with your customers beyond traditional methods such as email, phone calls and print. It utilises mobile technology to send personalised SMS messages directly to your customer’s phone. With an open rate of 94 per cent, it’s one of the most effective methods for client communication.
1. Support your existing marketing strategy
Supporting your existing strategy with SMS marketing is an excellent way to cover all bases and ensure you’re maximising your open rate. Email marketing is a powerful way to sell to your database, but not everyone is bound to see your email. Supporting your existing campaign by sending an additional SMS will help get your message out to more of your database, and potentially leading to more enquiries.
2. Make it even easier to communicate with clients
Texting has become a primary form of communication for many of us. Enabling a way for your clients to communicate with your business via text often makes it even easier for them to get in touch. By creating more ways for your customers to contact your business, you can help increase your client response rates as well as provide an outstanding customer experience.
3. Send client reminders with ease
You can now send notifications like account reminders or exclusive promotions directly to your customers’ mobiles. This makes it even easier for your clients to stay in the loop with important information relating to your business and also saves you valuable time from contacting customers individually.
Whether you’re looking to support your current marketing strategy with SMS, take advantage of two-way messaging, or bulk send important notifications to your database, SMS marketing is an excellent way to enrich your communication strategy and achieve better results from it.
