Telstra today announced SME customers will receive unlimited broadband data from 1 December, enabling them to make the most of new ways of doing business and have greater certainty on cost.
For many businesses, things such as backing-up data to the cloud, using high-definition video, running a Wi-Fi service or a multi-site network can often be data-intensive activities.
Unlimited broadband data gives SMBs on L and XL Business Bundle plans the opportunity to take the use of technology in their business to the next level. Recent Telstra data* shows that two in three businesses are considering at least one new ICT product in the next two years, indicating strong demand for data and new ways of working.
Top areas of growth are expected to include cloud storage, software and apps to improve productivity, a digital presence and eCommerce to find new sources of growth and data storage and back-up services to secure business operations.
“At Telstra, we have seen six-fold growth in fixed line data over the last five years, and expect demand to remain strong as businesses continue to adopt technology and create new business models to gain a competitive advantage,” Telstra Executive Director, Small Business, Brendan Donohoe said.
“Cloud, business apps, and software-as-a-service are great examples of technologies proving their worth for SMBs, requiring less maintenance costs and providing access to best-in-class infrastructure, platforms and support.
“By adding unlimited broadband data for customers on our L and XL business bundles, we’re now adding greater cost certainty to the growing list of benefits technology is providing Australian SMBs. This gives those on these plans the opportunity to reinvent the way they do business – and smart investment in technology is integral to achieving that,” Donohoe added.
One business already embracing the future is Telstra Business Awards’ alumnus, Abode New Homes – a residential construction company, located in the Northern Territory.
“Technology has fundamentally changed every industry and job role, but the associated costs with data usage can make it a more difficult cost/benefit decision than it needs to be,” says owner Karinda Gill, who is a director of four companies, shareholder of two others and manages the business of one more.
“Cloud storage, video conferencing and software that facilitates collaboration, all lead to more innovative ways of working, which goes to the heart of entrepreneurship. They’ve been central to Abode New Homes’ growth over the last decade.
“If you look at the way we operated when we started versus now, it’s worlds apart. Technology has been fundamental to that shift and our ability to remain competitive through the GFC and into today,” Gill concluded.