Success as a small-business owner means overcoming challenges on many fronts, but also embracing new opportunities in technology and business. A recent report by CompTIA has revealed that SMEs rely heavily on technology to achieve their business goals and are embracing emerging technologies.
Among business owners, identifying new customer segments and new markets is a business priority as well as offering new products and services to existing customers. Underlying all SME priorities is a focus on process and efficiency, whether that involves implementing brand new systems or streamlining and fine-tuning what is already in place. Process efficiency impacts all aspects of a business, from customer touchpoints and interactions to staff productivity, to cost and revenue performance.
Carolyn April, senior director for industry analysis, CompTIA, said, “Whether it’s acquiring new customers, entering new markets, launching new products, or streamlining operations and processes, technology is at the heart of these activities. Many SMEs are on the path toward digitising their environments, using cloud-based solutions and services, and increasingly diving into data analytics to meet customer demand.”
The report explores the business relevance of technology to SMEs and the factors affecting their perceptions, decisions, and investments in established and emerging technologies. Its key findings include:
James Bergl, CompTIA ANZ Channel Community executive council member and director of sales, APAC, Datto, Inc.