Omni Channel Technology Of Online Retail Business.
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My entire business is my app, which aims to
provide schools with a direct and efficient means of communication with
For the business to succeed, the app needs to be effective, which means we’ve put a lot of time over the years into developing and fine-tuning what it can do.
If your business is also looking at
launching an app, or if you have an idea for an app, these are the five most
important things we’ve identified in the success of ours.
Listen to your users
When we first developed our app, we were
working with a single school – but every school is different. Though we had no
choice to make assumptions in the early days, nothing was of more benefit in
the long run than listening to a diverse group of schools and parents and
receiving their feedback. The user experience is paramount and you must
consistently seek feedback.
Don’t “develop and run”
We’ve seen a lot of mobile apps developed,
uploaded to online stores and left to fend for themselves. Constant tweaks and
adjustments – from the glaring mistakes to the minor improvements – add up to a
great user experience. No app is perfect out of the gate.
Access the power of the cloud and microservices
One of the things we pride ourselves on at
School Stream is our ability to make changes without the need for downtime.
We’re able to do this by separating parts of the complex system that makes up
the app into simple components, which can be replaced and upgraded at any time.
Designing your app so that each service can function independently of the
others is an important element of keeping it consistent and functional.
Optimise, optimise, optimise
We’re constantly working on things under
the hood – the kind of things we might otherwise not notice until it was too
late. During normal operation, we are always making sure our systems work at
lightning speed. That really matters when a period of unprecedented usage
occurs (such as the coronavirus) and your app is equipped to handle it and
doesn’t collapse under the weight of interest.
Avoid cross-platform libraries
In the initial stages of development, we
considered using a cross-platform library, but decided against it and went with
the more time-consuming method of building it natively. That decision has paid
off handsomely, as it’s helped us avoid app store issues, the shuttering of
cross-platform libraries over time and allowed us to provide a great UI
experience for the entire user journey.
The most important thing to remember whenever you’re looking at launching an app is to think like a potential user. What do they want from it? What will they get out of it? By always putting the user experience at the forefront, you’ll set yourself up for success.