Cisco and NBN collaborate over opportunities for SMEs

Cisco and NBN Co announced an exclusive collaboration designed to drive and accelerate the capability for many SMEs to connect to business NBN and access technology solutions that could help to support their digital transformation.

This forms the first investment announcement as part of Cisco’s Country Digital Acceleration (CDA) program announced recently, aimed at helping to drive Australia’s inclusive economic growth.

“Small business plays a crucial role as the backbone of our Australian economy and represents a fast growing IT market. We’re not just helping to connect eligible SME’s to business NBN, we are helping to transform SMEs digitally whilst connecting, simply and more securely,” Ken Boal, Vice President of Cisco Australia and New Zealand, said.

There are now more than half a million businesses connected to the NBN access network and connecting at a rate of around 20,000 new businesses each month. This represents a huge opportunity for many businesses to benefit from the collaboration.

“With almost three in four businesses now able to connect to the NBN access network there is an enormous opportunity to educate the market. We encourage businesses to speak to their providers to see if tapping into the network with business NBN could help them streamline operations, leverage state-of-the-art applications and potentially increase their bottom line,” Stephen Rue, Chief Executive Officer of NBN Co, said.

“We have focused our efforts on building a wholesale product and service suite that service providers can tailor to deliver for the needs of Australian businesses. This includes high and symmetrical download and upload speeds designed to support critical video and data applications, optimised voice services and optional premium service levels to support retailers to keep businesses up and running. We look forward to working with Cisco to provide support for their business customers migrating to the NBN access network and help them to leverage transformative solutions to grow their operations.”

This CDA investment will be focused on educating and building awareness with SME’s around the opportunity to more securely connect and access business and enterprise-grade technology that Retail Service Providers (RSP) or ICT Channel Partners can bundle and deliver to the market. In addition, there will be joint go-to-market and digital marketing activities to help share how SME’s can potentially digitally transform their business leveraging business grade services from NBN.

The aim is to provide support for eligible business customers migrating to the NBN fixed-line access network and to educate SMEs on the potential opportunity presented by fast broadband, leveraging transformative solutions.

Boal said, “Digitally enabling the Small Business workforce is imperative for Australia to grow and be more competitive. Our far-reaching partner ecosystem provides education, advice, services and solutions that eligible businesses need as they transition to the NBN access network. There are clear opportunities for RSPs and ICT Channel partners to build offers and digital solutions for eligible SMEs which can be bundled with NBN services and help them realise the potential of digital enablement.”

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