Latest
Katy Perry loses trademark fight with Australian fashion designer
Federal court judge Brigitte Markovic ruled that Katy Perry's company Kitty Purry partially infringed the trademark of K...
Trademarks
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NZ honey makers drop their bid to trademark the term ‘Manuka honey’
The global market for manuka honey is worth around $1.27 billion annually, and it sells at high premium price to other h...
Branding
Australian Fashion Council unveils trademark for Aussie apparel
The new trademark will be a 'driving force' in building the industry’s growth trajectory to deliver substantial economic...
Branding
Can Banksy teach us anything about keeping your trademark?
The real purpose of trademarks is to make sure there is no confusion by the buying public as to where their purchase has...
Latest
What to know before applying for a trade mark
You don’t have to be an established business to register a trade mark - many start-ups protect their business name from ...
Legal
Want a great brand? Make sure you own the trademark
Registering a trademark converts an intangible asset into concrete property, protecting the significant investment you'r...