strategy

strategy Archives

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Six clever post-purchase moves your customers won’t forget

Six innovative customer retention strategies that go beyond thank you emails to build loyalty, referrals, and repeat bus...
Social media apps on phone screen.

Maximise your social media presence in 2025 with these 10 simple tweaks

These are simple social media tweaks you've probably never considered making.
Close-up of a woman wearing a purple blazer holding a microphone and gesturing.

Are small businesses listening too much to marketing experts? 

We should be wary of listening to everything marketing experts say as some of them may not apply to your business' situa...

Q&A: How DAPPA found growth through fostering investor relationships

DAPPA was fortunate to have been able to foster investor relationships that did not affect its vision for fashion and su...

Navigating tough times: tips for staying organised and efficient

Here are some ways you can bring some method to mayhem and look after your business, your clients, your people and yours...

Where did that call come from? The power of call tracking for small businesses

Call tracking helps find out where each call is originating from and gain real-time visibility as to which marketing str...
cloud-based, cloud migration

How small Aussie businesses can develop a successful cloud migration strategy with limited resources

Cloud migration requires not only careful planning but more importantly, establishing a reason for it rather than just f...

Exit planning for small-business owners

In the event of a buy-out or acquisition, a planned exit strategy means business owners have time to get their financial...
scale business, founder, performance

Three tips to drive SME growth this year

By understanding the different ways SMEs can both maintain and grow customers, businesses can be more resilient in the f...

Why you need to outline your sales enablement strategy for 2022

Reviewing and cementing your sales enablement processes means everyone is working from the same playbooks and is looking...