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Five things journalism taught Talitha Cummins about building brand awareness
When she decided to start her own business Talitha Cummins still used her journo skills to build buzz around the brand –...
PR for small-business owners: What a good pitch really looks like
Small-business owners who want to pitch their stories to the media need to know how to make that story land.
Why PR isn’t working for your small business and how to fix it
A PR expert and agency founder explains the top mistakes small companies make when trying to get PR and how to fix them.
Marketing strategies for 2025: business owners with a multicultural background
It is important to not only be proud of your multicultural identity but also share it by telling your unique story both ...
How to maximise brand exposure on a budget
It is essential to create compelling content on relevant topics to showcase your business and explain why people want to...
The media loves a good story
The issue a business solves and the story behind that issue is the engine room, and the business just comes along for th...