social proof

social proof Archives

attraction

Five low-cost customer attraction strategies for small businesses

With the power of the internet, you can reach your ideal customers in a meaningful and effective way without having to s...
influencers

How SMEs can leverage influencer marketing

You can utilise influencers to provide testimonials for your SME, building your social proof and showcasing it to a larg...
optimise website

Eight things every small-business website needs

Pricing is often the biggest cause of anxiety, fear and resistance - once this is overcome, your website users are more ...

Lift-off in lockdown: why customer reviews are your golden growth ticket

As a small business, your reviews are an asset that delivers compounding interest, but only if you're consistent and con...