media

media Archives

Message, media and market

Carefully choosing your channel or platform is crucial - the best crafted message will always fail in the wrong media en...
media coverage, earned media

How to effectively pitch your small business to the media

Always ask the question, "What value can I provide to the reader?" before reaching out to the media, and lead with that ...

What is PR?

There is no better time than the present, with publications all around the world pumping out thousands of pieces of cont...
media

Five ways small business can get more media

The critical element in getting media attention is a strong pitch that gets to the point of the message.

Eight essential PR hacks for small businesses looking to get into the media

It is a common misconception that doing your own PR is out of the realm of the capability of any new small business or s...