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Six sales metrics your small business should analyse in 2024

The sales funnel is the journey a prospect takes from initial contact through to becoming a customer.
conversion

How to increase sales leads for your business

An iflux of leads may show awareness and interest towards your business but this may not translate directly to more sale...
web traffic

Traffic, leads, and conversions – interpreting the data

The value of the website traffic is found by looking at the context: who is visiting your website, where they are coming...