Intellectual property

Intellectual property Archives

Eight steps to starting a franchise

Consider registering each type of IP relevant to your franchise - register your logo as a trade mark and register your b...
Trademarks-Wadeson, trade marks, trademark

Even your accountant won’t tell you about this mistake that could cost you thousands

Professionals like accountants may not be aware about the risk of trademarks and how one wrong move can set you back tho...
IP, IP Australia

A striking profile

As a business owner it’s important to build your business’s brand at the same time as you create content you own that wi...
trademarks

Can Banksy teach us anything about keeping your trademark?

The real purpose of trademarks is to make sure there is no confusion by the buying public as to where their purchase has...

Patents, licenses…maybe a game of bluff

Why too many innovators are too quick to lodge patent applications, often at great expense and seeking protection in too...
Trademarks-Wadeson, trade marks, trademark

What to know before applying for a trade mark

You don’t have to be an established business to register a trade mark - many start-ups protect their business name from ...

Want a great brand? Make sure you own the trademark

Registering a trademark converts an intangible asset into concrete property, protecting the significant investment you'r...