Intellectual property
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Eight steps to starting a franchise
Consider registering each type of IP relevant to your franchise - register your logo as a trade mark and register your b...
Even your accountant won’t tell you about this mistake that could cost you thousands
Professionals like accountants may not be aware about the risk of trademarks and how one wrong move can set you back tho...
A striking profile
As a business owner it’s important to build your business’s brand at the same time as you create content you own that wi...
Can Banksy teach us anything about keeping your trademark?
The real purpose of trademarks is to make sure there is no confusion by the buying public as to where their purchase has...
Patents, licenses…maybe a game of bluff
Why too many innovators are too quick to lodge patent applications, often at great expense and seeking protection in too...
What to know before applying for a trade mark
You don’t have to be an established business to register a trade mark - many start-ups protect their business name from ...
Want a great brand? Make sure you own the trademark
Registering a trademark converts an intangible asset into concrete property, protecting the significant investment you'r...