digital marketing

digital marketing Archives

Four post-pandemic digital marketing trends

As people seek more meaningful social interactions, we are seeing a shift from macro- to micro-communities on every soci...

In the online shopping era you need a better ad strategy

If you're paying to put ads in front of people, then you want to make sure you're not putting those ads in front of peop...
online marketing, marketers

Small businesses urged to be aware of consumer law around digital advertising

With online advertising currently accounting for 64 per cent of the market the advertising industry needs to ensure it f...

How inflation is putting the spotlight on digital marketing for SMEs

While communicating price increases is certainly an unpleasant task, those who do so effectively will make customers fee...
online marketing, marketers

Five digital marketing tactics for small businesses to follow in 2022

Research supports the assertion that that if your site includes video, it is 50 times more likely to generate organic se...
market, strategies

Mix up your marketing

The success of your marketing strategy lies in your ability to attract customers, so it’s important to find and engage y...
digital consumer

The new rules of today’s digital consumer

Today's consumers have high expectations, immediate demands, are self-sufficient and want an engaging omnichannel experi...

Marketing or PR: which comes first for new businesses?

A holistic blend of digital PR, paid advertising, content marketing and SEO creates a sturdy foundation for a marketing ...
marketing

Three things we learnt in 2020 and how it impacted our 2021 marketing decisions

How an automotive industry brand has been able to weather the marketing challenges of the current environment through di...
Google, SEO strategies, search engine optimisatiion

SEO doesn’t have to be scary

Mastering SEO comes down to common sense and remaining detail-orientated, so don’t skip any opportunities to insert sear...