digital marketing

digital marketing Archives

Marketing or PR: which comes first for new businesses?

A holistic blend of digital PR, paid advertising, content marketing and SEO creates a sturdy foundation for a marketing ...

Three things we learnt in 2020 and how it impacted our 2021 marketing decisions

How an automotive industry brand has been able to weather the marketing challenges of the current environment through di...
Google, SEO strategies, search engine optimisatiion

SEO doesn’t have to be scary

Mastering SEO comes down to common sense and remaining detail-orientated, so don’t skip any opportunities to insert sear...
online marketing, Digital trends and small business

Five online marketing mistakes small businesses make every single day

How small businesses can avoid committing the common mistakes that negatively affects their online marketing efforts.

The Facebook Insight Series – #2: Creativity on Mobile is Just So Important

Why creativity, the most overlooked aspect of digital advertising in Australia today, is so vital in the hyper-competiti...
online marketing, marketers

Why SMEs need to be wary of unscrupulous digital marketing strategies post-JobKeeper

Social and paid marketing play a key role in acquiring customers but search engine results remain the best way to be fou...