consumer behaviour

consumer behaviour Archives

discretionary spend

Targeting discretionary spend by your customers

The pandemic has brought forward a quantum shift from on-premise to online spend and elevated time and convenience buyin...
product, consumers

How COVID has changed the way consumers choose businesses online

For small businesses looking to stand out from the competition, appealing to contemporary consumers is a great opportuni...

Consumers shunning brands that work with unethical suppliers

Over 80 per cent of consumers say that they will prioritise buying from companies that make it clear they have ethical s...