Cyber Security
How to prepare for a cyber incident: a simple SME playbook
Unless you define what qualifies as a cyber incident, you will not know when to escalate or how to respond.
communication
More from communication
Culture
Why letting AI write our emails might actually create more work
What happens if we end up fully automating one of the staples of the white-collar daily grind?
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Five body language mistakes that kill your credibility
When your words, body, facial expressions, tone, energy and intention all align, people can feel it – and they believe y...
Featured
The letter that will help small businesses understand big companies
Large businesses would not usually send a letter to small-business suppliers but if they did, this is what it might be.
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The worst small-business-related jargon revealed
We asked small-business owners what SME-related jargon they disliked the most – "side hustlers" be warned.
Featured
The letter that will change how big companies see your small business
Small businesses should understand the nature of the "GAP Effect" or the space between small and large companies that is...
Latest
Why we need to ditch slide-thinking
In developing a presentation, it’s very easy to become inward-focused and forget the needs of your audience.
Latest
Message, media and market
Carefully choosing your channel or platform is crucial - the best crafted message will always fail in the wrong media en...
Collaboration
Small budget, big growth: expanding your business with limited resources
When you have a good product, a compelling message, and fair prices, positive word-of-mouth and reviews naturally follow...
Latest
What to do when you have to promote your small business through public speaking
Before stepping onto the stage or in front of an audience, take the time to put pen to paper and clearly define the key ...