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Sonja Pototzki Raymond posing

How to manage several marketing channels effectively as a small-business owner

If the thought of juggling multiple marketing channels as a small-business owner sounds overwhelming – you’re not alone!...

Strike gold in social media marketing

All successful brands in social media live by the three Es: ‘Empower’, ‘Educate’ and ‘Entertain’.
sole traders

Top tips for young Aussies looking to become their own boss

With 10 per cent of the working population being sole traders, a sector which grows by 50,000 each year, 1.5 million Aus...

Protect your most valuable asset

Your brand name is ultimately the most valuable asset in your business - learn about how you can best protect it