Web marketing that works – book review
Putting together a web strategy means weaving a web of social media, content marketing, blog, backlinks, SEO and SEM.
Web marketing that works: confessions from the marketing trenches
– Adam Franklin & Toby Jenkins, Wiley
On the web you are what you publish, writes marketing guru David Meerman Scott, author of the respected The new rules of marketing & PR.
Adam Franklin and Toby Jenkins, authors of an Australia’s Top 20 business blog, founded web-marketing firm Bluewire Media in 2005. They map out how to build your own web-marketing universe, arguing that advertising depreciates with time, whereas web marketing appreciates over time.
Putting together a web strategy means weaving a web of social media, content marketing, blog, backlinks, SEO and SEM that draw visitors into the website.
Putting together a web strategy is like weaving a web of social media, content marketing, blog, backlinks, SEO and SEM that draw visitors into the website. Chapters set out the ‘how’, beginning with defining your buyer and ending with real-life experiences. A bonus of 33 free templates makes this a go-to marketing resource.
Jackey Coyle, Inside Small Business
