Built-in social: essential marketing practices for every small business – Jeff Korhan, Wiley
‘Social’ is now an essential business tool and content marketing is a vital component.
Every small business is now a media company, says Jeff Korhan, a former Fortune 50 sales and marketing exec who founded an award-winning landscaping business on a wing and a prayer.
Your strategic process starts with attraction, driven by higher search engine rankings on Google, Facebook, LinkedIn, Twitter etc.
Learn what your customers value most and develop content that helps them accomplish more of what they want to do.
Korhan tips traditional marketing upside down, saying that choice has replaced perception. Learn what your customers value most and develop content that helps them accomplish more of what they want to do. Engagement will come with social networking and marketing.
Conversion means transforming trust into business. Practical, detailed and specific steps strategise and implement best practices for blogging, Facebook, Google+, Twitter and more.
Essential reading.
Jackey Coyle, Inside Small Business
