As a small-business owner, you want your logo to stand out, connect with your audience, and reflect who you are as a brand. But you also want it to feel timely and capture the pulse of what’s going on in the business world today—which is why it’s so important to stay on top of current trends.
But what exactly are the biggest trends in logo design in 2019—and, more importantly, what can they say about your brand?
Variable logo design
Nimbleness and the ability to react at a moment’s notice are key attributes of successful small businesses. But when it comes to logo design, this can be challenging because you also want a brand that is recognisable and helps establish you in the industry.
Enter variable logo design. Variable logo design allows you to create a dynamic logo (or a series of logos) that adapts, changes, and evolves based on the audience or the format. But this logo is still identifiable in its various forms, which helps to reinforce that ever-important brand recognition.
In 2019, if your business is looking to stay agile and nimble, get a logo that’s as flexible as you are.
![Via Elena Kitayeva]](https://insidesmallbusiness.com.au/wp-content/uploads/2021/04/Variable-Logo-Design-Example_CREDIT-Via-Elena-Kitayeva-e1546905426315.jpg){kind=logo}
Logos that play tricks on the eye
With most logos, what you see is what you get. But with one 2019 logo trend, there’s more to the design than meets the eye.
Logo designs that “trick” the eye are going to be everywhere in the coming year. The optical illusion can come from a number of design techniques, like fragmenting text and graphics, warping different design elements, or using irregular lines—but the end result is a logo with added dimensions and layered meaning.
This logo trend isn’t for everyone, but if you want your brand to be viewed as bold, cutting-edge, and a bit avant-garde, this is a solid way to do it.
Timeless logo design
While there’s a lot to be said for hopping on board with the latest trends, brands are also embracing the idea of creating something that will withstand the test of time.
In 2019, one of the biggest trends in logo design is (ironically) going to be forgoing trends in favour of authenticity, longevity, and timeless design. Expect to see an increase in vintage textures, precise lines, and classic design elements—anything that taps into the legacy of a brand will be a go-to in logo design over the upcoming year.
If you want to show customers that your business is experienced, reliable and trustworthy, embracing a timeless logo design is a good way to go.
Get out there and design your logo
As a small-business owner, you want your logo to represent who you are as a brand while still feeling on-trend, fresh and relevant. And now that you know the biggest trends in the logo design world for 2019, all that’s left to do is get out there and start designing!
Pamela Webber, Chief Operations Officer, 99designs
