For those not in the industry, SEO – Search Engine Optimisation – can be a complicated, necessary evil. But, it doesn’t have to be mythical or difficult to understand the basics.
In the final instalment of this three-part series I’ve compiled – 30 tips for small businesses to follow – here are the final ten:
- User experience is important
Use Google’s pagespeed insights to learn how to improve your site across mobile and desktop.
- Optimise images
Most CMS platforms these days allow you to optimise your images. By doing so, it gives Google relevant information about each image and its purpose on your site.
- Encourage reviews
Reviews not only help drive sales, but also help greatly with local SEO presence.
- Set up and use Google Analytics
Again, it’s free, and it’s crucial if you want to understand visitor behavior, traffic sources and much more.
- Do you know much about your backlinks?
There’s a number of great tools that will give you this information. Check if the links are relevant – if there’s a connection to your industry/product/service. For those links that aren’t relevant, you should begin the process of having them removed as they could become troublesome.
- Create unique titles for every page
Help make the topic of each page clear to searchers and search engines.
- Enhance your Google-My-Business profile
The basics are probably already there. If you have a physical presence, include your opening hours, directions and other useful information, along with images, and post regular updates.
- Don’t expect results too quickly
SEO takes time. Be patient, and stick with it.
- Create your own product descriptions
Don’t copy the descriptions straight from your suppliers. Create your own unique copy, to help stand out.
- Use AdWords
If your budget allows it, AdWords can deliver quick results – they also helps shape your SEO efforts, offering insights and valuable information.
Nathan Sinnott, Chief Executive Officer, Newpath WEB