Podcast: State of mobile commerce for SME retailers

The conversation reveals the scalability of app development – there are cost-effective solutions for businesses of all sizes – making mobile commerce a viable option for even the smallest retailer.

Inside Small Business conduct a podcast with David Raitt, Commercial Director of e-commerce specialists Criteo, about their latest ‘State of Mobile Commerce’ report. We discuss the implications of the research for Australia’s SME retailers. The key take-outs of the report are mobile’s growing share of total retail spending, mobile consumers’ behaviour and the specific challenges – and advantages – smaller retailers have in aligning with that behaviour.

We talk about the rapid increase of mobile app development in Australia, and how businesses can monetise those apps to generate revenue that can be reinvested, enabling them to continually improve user experience with the apps. The conversation reveals the scalability of app development – there are cost-effective solutions for businesses of all sizes – making mobile commerce a viable option for even the smallest retailer.

Listen to the podcast here:

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