Social media is one of the greatest communication tools of our age. It allows us to connect with old school friends, create events, watch other people’s lives and share our own.
But how much is too much?
There is a fine line between sharing titbits of our every day to pouring out our guts about deeply personal things. Yet, the message is coming through that we need to be more authentic and vulnerable.
It is a delicate balancing act.
Managing how much or how little you share is important in business. Given that we now have to pay Facebook if we want people to see out business page, businesses have to be cannier with what they share.
This is the where a little thought must go into what is shared.
Nowadays, personal pages are a blend of business and personal. Networking is a big part of small business and when people want to connect with you, they do through a personal page. Probably because it is hard to keep up with so many pages and people really want to do business with people.
Here are the things you shouldn’t share on your personal page and what you could share that will help you raise your profile (and protect your dignity and reputation).
Given over 60 per cent of “friends” on a personal page are really people looking to do business with you, you do not want to share the blinder you had on the weekend.
For those born before social media was thing, you are probably grateful there was no Facebook in the 80s/90s, because there are some things people do not need to know about you.
Angela Henderson, business consultant and founder, Angela Henderson Consulting