The phrase ‘content is king’ is the key to social media and online marketing – the quality of your content will determine whether your social media succeeds or falls flat on its face.
We hear the phrase ‘content is king’ whenever anyone talks about social media or online marketing. Why? Because the quality of your content will determine whether your social media is a resounding success or falls flat on its face.
It’s important to remember that social-media channels are predominantly for social networking. Meaning, you are often intruding on people’s lives, therefore it’s imperative to offer helpful, relevant and valuable content.
When you deliver quality content via your social media, your audience will grow organically – people share information that either appeals to them or resonates with their connections. This helps you get better reach and more visibility.
Therefore, it is important to produce and deliver a mix of content that speaks to the masses. The more engaged your wider audience is with your content, the more organically will you grow.
When it comes to social media you need to know your purpose and audience.
Your social media strategy needs to look at who you’re speaking to, where to find them, how to approach them, and what to say. Once this is defined, social media becomes a powerful way to connect with prospects, leads and clients.
But first you need to decide on your content strategy.
Knowing what content to produce takes research and planning. Here are a few content strategy tips to help start you off:
At the end of the day, social media is about building relationships with your audience. When you do social media right and deliver a mix of content that resonates, engages, promotes and educates, you know you are well on your way to social-media success.
Susan Popovski, Director, SP Communications